What are the difficulties with using management literature to improve your business? And how to use it to your advantage
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Design
The job of a manager is to make decisions and solve problems. However, most managers are limited to only calculating the best option out of a given set of alternatives (decision attitude) without creatively thinking of new and better alternatives (design attitude).
Therefore, the authors argue that there is a need of a
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According to Brown, CEO and president of IDEO, design thinking entails innovation that is powered by a thorough understanding of the needs and wants of people in their lives. Furthermore,
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Don’t you just like it when you know that when you want B to happen, you know you have to do A? Lets make the example concrete: I want the room temperature to be 20 degrees. I need to turn the heater on and set it up to 20 degrees to reach my goal. And now I just wait :). Unfortunately, management literature does not always have concrete situations where you can easily deduct a design principle from. In other words, sometimes the situation of a problem can be vague. For example,
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