This article discusses how the vision statement of a business affects business performance. It argues that businesses should have a challenging vision statement in order to get the 15 benefits that are mentioned.
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This article discussess the relationship between the marketing department’s influence within the firm and the business performance and how you can use that to your advantage.
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This article discusses two specific approaches that decrease the escalation of commitment of management in an NPD project
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As a result of a literature review, 8 recommendations are setup to enhance the success of new product development (NPD) teams. These are applicable to almost any team even though they were initially stated for NPD teams.
NPD is defined as the phenomenon of developing newer, more innovative products. This means that you are part of a NPD team when your occupied with one of these activities. NPD teams focus also on developing new knowledge, advancing technologies and improving processes. Most of the time, a NPD team exists of members from different departments. This means that they might have different backgrounds, knowledge, skills experience and goals.
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A certain strategy leads to a certain kind of success. That is why you must have the right innovation strategy in place. Which strategy do you have in place?
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