Jeff Bezos’ 4 keys to business success1. “Customers are always beautifully, wonderfully dissatisfied.” Posted by Tech in Asia on Tuesday, May 2, 2017
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Marketing and Innovation
This category posts are aimed to transform your understanding of digital innovation platform to a higher level to help you develop kick ass platforms.
While a lot can be learned from successful people, most articles that are shared about them could end up hurting your business. Specifically, this article shows how biased articles could result in adopting wrong beliefs and behaviors that could negatively impact your business.
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This article discusses how the vision statement of a business affects business performance. It argues that businesses should have a challenging vision statement in order to get the 15 benefits that are mentioned.
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This article discussess the relationship between the marketing department’s influence within the firm and the business performance and how you can use that to your advantage.
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According to Crawford and Benedetto (2011), a product can be seen as a set of attributes. This entails that a product can be explained by citing its attributes. There are three kinds of attributes:
- Features: what the product consists of
- Functions: what the product does and how it works
- Benefits: the way a product provides satisfaction to the user
The conjoint analysis is a marketing tool, used in product repositioning and new product development applications (Wittink & Cattin, 1990). Conjoint Analysis estimates the customer’s preference into a set of different attributes (Green & Srinivasan, 1990).
Continue your reading if you like to know more about the conjoint analysis, and/or watch the video to get to know this powerful tool
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