This article discusses how the vision statement of a business affects business performance. It argues that businesses should have a challenging vision statement in order to get the 15 benefits that are mentioned.
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This article discussess the relationship between the marketing department’s influence within the firm and the business performance and how you can use that to your advantage.
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According to Crawford and Benedetto (2011), a product can be seen as a set of attributes. This entails that a product can be explained by citing its attributes. There are three kinds of attributes:
- Features: what the product consists of
- Functions: what the product does and how it works
- Benefits: the way a product provides satisfaction to the user
The conjoint analysis is a marketing tool, used in product repositioning and new product development applications (Wittink & Cattin, 1990). Conjoint Analysis estimates the customer’s preference into a set of different attributes (Green & Srinivasan, 1990).
Continue your reading if you like to know more about the conjoint analysis, and/or watch the video to get to know this powerful tool
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